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Can Wal-Mart be even more Hispanic? They’re going to try…

Can Wal-Mart be even more Hispanic? They’re going to try…

If you don’t already associate Hispanics with Wal-Mart…just wait! Supermercado de Walmart, their first Hispanic-focused store are set to open this summer in Arizona and Texas.

The Financial Times Newspaper has the full story. Here are a few highlights:

  • What makes the store Hispanic? The stores will feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”.
  • The staff will also be bilingual.
  • Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.
  • The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.
  • Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.
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    Jon Byington manages the editorial and business operations for Jon is also on Google +
    • Wow this is awesome. Could this be the start of the “2050″ movement?! I’m glad Hispanic marketing is part of Wal-marts efforts.

    • Jon

      We’ll have to see. They have had a lot of success in Mexico and Latin America so they are familiar with the market.