Can Wal-Mart be even more Hispanic? They’re going to try…
The Financial Times Newspaper has the full story. Here are a few highlights:
- What makes the store Hispanic? The stores will feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”.
- The staff will also be bilingual.
- Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.
- The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.
- Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.
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