If you don’t already associate Hispanics with Wal-Mart…just wait! Supermercado de Walmart, their first Hispanic-focused store are set to open this summer in Arizona and Texas.
The Financial Times Newspaper has the full story. Here are a few highlights:
- What makes the store Hispanic? The stores will feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”.
- The staff will also be bilingual.
- Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006.
- The markets include elements such as cafés serving Latino pastries and coffee, and full service meat and fish counters.
- Leading retailers are also pursuing Hispanic consumers online, with Best Buy and Home Depot having launched Spanish-language versions of their e-commerce sites in recent months.
What do you think? Leave comments below or share them with us on Twitter and Facebook.
Do you like Dos Lives? Be sure to subscribe to more of our content through the links below:
Follow @DLWorldView Follow @DosLives
Subscribe to the Dos Lives Daily Email
Watch and Submit Videos on DL WORLDVIEW
Subscribe to our YouTube channel
Subscribe to the DL Podcast for a weekly look at the top stories, trends and more:
