Adios Gidget, the Chihuahua who starred in a series of Taco Bell commercials and made famous the phrase “¡Yo quiero Taco Bell!”
Gidget died of a stroke Tuesday at the ripe old age of 15, according to the L.A. Times. According to the article, she’d lived in comfortable semiretirement since the heyday of the Taco Bell advertising campaign, occasionally making cameo appearances (hawking insurance alongside the GEICO gecko in a 2002 commercial and playing the mother of Reese Witherspoon’s Chihuahua, Bruiser, in the sequel to “Legally Blonde”).
Gidget’s trainer, Sue Chipperton, described the diminutive dog as a consummate professional on the set in an interview earlier this year with People Pets. But, she said, Gidget had been the victim of typecasting, which limited her career choices (or, rather, Chipperton’s choices on her behalf). Although her career waned in recent years, Gidget (and her catchphrase) remained a well-known pop-culture footnote of the 1990s. “She made so many people happy,” Chipperton told People Pets.
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