Do you smell that? Funny commercial for Downy fabric softner. The ad agency who created it said they are trying to drive home the benefit of long-lasting fragrance in the Hispanic Market. The commercial (with English subtitles) ran in a few U.S. markets at the end of July and is being reviewed to see how effective it was. I think it’s definitely funny. Are you ready to switch fabric softeners after watching it though? What are some of your favorite fragrances/scents?
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