The NBA has announced a new season-long campaign targeting Hispanics on both Spanish and English-language media. As I was taking a look at the new Spanish-language section of the NBA Web site (www.nba/enebea.com), I noticed they are connecting with Latinos on several social networking sites including QuePasa, Facebook and MySpace. I was curious. Where do they have the most fans? Well, the top result probably doesn’t surprise anyone; it’s Facebook with over 200,000 fans and the majority of the comments are in Spanish.
Do you remember the last time you checked your MySpace account? What about your QuePasa account? Do you even have a QuePasa account to check? Well,QuePasa has MySpace beat at least with regards to NBA fans.
The NBA could step it up on their Twitter channel with only 112 followers in three months. How do you connect with the NBA online? Do you connect in English, Spanish or both? Leave a comment and let us know.
Facebook: http://www.facebook.com/enebea
First update: November 10, 2008
Total Fans:207,883
QuePasa.com: http://www.quepasa.com/community/nbalatinosunidos.html
Total Fans: 489
MySpace: http://www.myspace.com/nbalatino
Total Fans: 427
Twitter: http://twitter.com/nbaespanol
First Tweet: July 21st
112 followers and is following 20
More on the The éne-bé-a campaign: http://adage.com/hispanic/article?article_id=139751
What do you think? Leave comments below or share them with us on Twitter and Facebook.
Do you like Dos Lives? Be sure to subscribe to more of our content through the links below:
Follow @DLWorldView Follow @DosLives
Subscribe to the Dos Lives Daily Email
Watch and Submit Videos on DL WORLDVIEW
Subscribe to our YouTube channel
Subscribe to the DL Podcast for a weekly look at the top stories, trends and more:
