California launches Web site to attract more…MEXICANS!
“CALIFORNIA TRAVEL AND TOURISM COMMISSION LAUNCHES WEBSITE TO HELP LURE MORE MEXICANS TO CALIFORNIA.” No, we didn’t make this headline up. This is the actual headline from a California Travel and Tourism Commission press release released this week.
Does California really need to launch a new Web site to “lure” more Mexicans to the Golden State? Last time we checked California didn’t seem to have a problem getting Mexicans to cross the border.
Well , according to this organization, that forty-nine percent of Mexicans visiting the U.S. visited California in 2008, spending $1 billion in the state. Overnight visitors stayed an average of 7.2 nights. What about the ones that never left? Did that throw off their average?
According to the California Travel Tourism Commission the Web site, www.VisitaCalfornia.com.mx is “…part of one of the ways we hope to make planning a California dream vacation easier and more compelling to this important market,” said Caroline Beteta, CTTC president & CEO and chair of the U.S. Travel Association.
The new Web site feature everything Mexican travelers need to plan their vacation according to the press release including information on shopping and dining to visa requirements and important phone numbers. We’re sure that the Web site would be beneficial to the millions of Spanish dominant Mexicans who already call California their home.
The Dos Lives team will take a closer look at the Web site and share our review of it next week here on Dos Lives.
In the meantime, what do you think of the Web site? Is it worthwhile and important to California Tourism or could money have been better spent somewhere else? Leave a comment and let us know!Tell us what you think in the comments below or on:
Latest posts by Jon (see all)
- Most Popular Pandora Stations in New York City - October 7, 2014
- Pitbull – Como Yo Le Doy ft. Don Miguelo - October 5, 2014
- Rosie Perez Talks about Co-hosting “The View” on the Wendy Williams Show - October 2, 2014