Dos Lives Latino

California launches Web site to attract more…MEXICANS!

Written by Jon. Posted in Culture, Mexico

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Published on December 10, 2009 with 4 Comments">4 Comments

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VisitaCalifornia1 300x179 California launches Web site to attract more...MEXICANS!“CALIFORNIA TRAVEL AND TOURISM COMMISSION LAUNCHES WEBSITE TO HELP LURE MORE MEXICANS TO CALIFORNIA.” No, we didn’t make this headline up. This is the actual headline from a California Travel and Tourism Commission press release released this week.

Does California really need to launch a new Web site to “lure” more Mexicans to the Golden State? Last time we checked California didn’t seem to have a problem getting Mexicans to cross the border.

Well , according to this organization, that forty-nine percent of Mexicans visiting the U.S. visited California in 2008, spending $1 billion in the state. Overnight visitors stayed an average of 7.2 nights. What about the ones that never left? Did that throw off their average?

According to the California Travel Tourism Commission  the Web site, www.VisitaCalfornia.com.mx is “…part of one of the ways we hope to make planning a California dream vacation easier and more compelling to this important market,” said Caroline Beteta, CTTC president & CEO and chair of the U.S. Travel Association.

The new Web site feature everything Mexican travelers need to plan their vacation according to the press release including information on shopping and dining to visa requirements and important phone numbers. We’re sure that the Web site would be beneficial to the millions of Spanish dominant Mexicans who already call California their home.

The Dos Lives team will take a closer look at the Web site and share our review of it next week here on Dos Lives.

In the meantime, what do you think of the Web site? Is it worthwhile and important to California Tourism or could money have been better spent somewhere else? Leave a comment and let us know!

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About Jon

Jon is the founder of Dos Lives and manages the editorial and business operations for DosLives.com and leads Dos Lives Digital our Digital Social Media Marketing capability. He also hosts the weekly news and trends DL podcast Reach him on Twitter @JonByington or contact him at jon.byington[at]DosLives[dot]com.

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  • http://thehispanic.blogspot.com Eric

    Wow just Mexicans? That’s a bold move

  • http://doslives.com/blog/http:// Jon

    Yeah, it’s not just a Spanish option, but it specifically says “Mexico” and has a .mx domain. Definitely targeting the Mexican population. Is it smart to target so direct or are they missing a larger community of Spanish speakers from throughout Latin America?

  • http://www.anothermaria.com Maria

    Oh man, this is hilarious! Wish they would’ve put me in charge of this campaign… I would have pocketed the money, visited my family in Mexico and spread the word that California wants more Mexicans! Although it probably wouldn’t change much, California and Texas seem to be the first points of destinations either way – website or not.

    Even though the site seems pointless I am flattered and glad they are acknowledging that Mexicans do help our economy. Yes we do have money, no we’re not serial killers and rapists. And Mexicans could come to Cali for something besides looking for stereotypical work. I briefly looked at the site and they are giving vacation info on spas and resorts and what not. I think it’s great.

  • SenorSass

    Hey… this is awesome.
    I think it’s important to attract the correct demographic.
    One would think that well-to-do Mexicans would avoid Cali and Texas like a plague (with all the stigma, illegal trafficking and cliche), especially for a vacation. Cali businesses promoting legal, fun and luxurious stays in their state, is a genius idea.

    There’s a lot of money to be made off the right demo. Kudos to Cali for not shunning their closest neighbors (and $$) but embrace’n them (with all the stigma, illegal trafficking and cliche).