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“Father Absence Crisis” prompts new ad campaign in English & Spanish

“Father Absence Crisis” prompts new ad campaign in English & Spanish

A new advertising campaign is targeting Fathers and potential Fathers (so just about any man out there) in an effort to “inspire fathers to become more involved in the lives of their Children.” Do we really need an advertising campaign to inspire Dads? Well, nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative.

The new PSAs feature American Indian, Asian American and Hispanic fathers and their children in an effort to speak to all fathers and potential dads in a national campaign that was originally launched in 2008.

According to the NRFC as written in the press release, children who live without their biological fathers are on average at least two to three times more likely to experience educational, health, emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors

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