New MySpace Launches; Latinos are a focus, but who cares?
MySpace has relaunched, but does anyone care? With the relaunch comes a focus on younger bicultural Latinos. According to a company press release, “With young Hispanics, 16 to 25, making up 18 percent of the U.S. Gen Y population and approximately 20 percent of Myspace users, the redesign will be particularly attractive to the fast-growing bicultural young Hispanic market segment. Hispanic youth are characterized as the country’s fastest-growing market segment; early adopters to social media; trend setters; and technology savvy, and the new Myspace content mix speaks directly to their entertainment interests.” Our team briefly looked at the redesign and not sure what makes the site so attractive to Latinos.
According to Portada, “This is just the first stage of the announcement but MySpace recognizes the growing importance and influence of the Hispanic market and will be developing content that speaks to their interests, especially as it relates to expressing themselves through the viral video culture,” according to a MySpace source.Tell us what you think in the comments below or on:
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