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Chipotle Store Manager Kills Cat; causes Consumer Uproar

Chipotle Store Manager Kills Cat; causes Consumer Uproar

The Chipotle Facebook and Twitter pages erupted this evening with consumers upset over a Facebook status update Friday by  Chipotle store manager Jocelyn Rivas who ran over a cat on her way home from work and wrote that “…one less cat..don’t like em!” and continued “I’m not gonna act like I feel bad when I honestly don’t…its like when I kill a mosquito…I don’t feel bad!” If that weren’t enough, she blames the cat for its own death while responding in Spanish to a friends comment ” Lol y si verda Ara (name of friend) pues el mugre gato que no le importo su vida” (sic). Rivias, originally from Belton Texas, works at a Chicago store. Cats aren’t the only thing Rivas doesn’t like, according to an update she made on the social networking site December 4th, she doesn’t like Chipotle customers! She wrote: it must be national stupid day out…I swear they all decided to come to Chipotle.”

While the comment were made on the employee’s personal Facebook profile, Chipotle decided to bring them to the attention of their 1 million +Facebook fans and 12K + Twitter followers through updates informing their fans that the employee’s Facbeook page had been hacked: “The statement about the cat is completely false. Someone hacked into our employee’s account and posted that update without her knowledge. We at Chipotle respect all animals and would not joke about something like that. We are working with local authorities and hope for a quick resolution. We also ask that you be respectful as this is a difficult situation for our employee. We appreciate your patience. –Chipotle” (posted around 6:30 p.m. EST) but within hours Chipotle had updated their status update several times and has put Chipotle on the defensive: “One of our employees reported that her personal Facebook account was hacked and posts were made about killing a cat. We are looking into that as the initial information we were given may not have been complete or accurate. Chipotle in no way condones cruelty to animals.” (posted around 10:30 p.m. EST)

As of 11:30 p.m. EST, the posts have received over a 1,000 likes and almost 1,000 comments – most of them negative and making fun of the situation. This comes days after nearly 50 immigrant workers were fired from various Chipotle restaurants in Minnesota.

What do you think about the situation? Where is the line between employee’s privacy and representing their employer? Should Chipotle have posted about the issue on their Facebook page?

Check back for updates as the situation unfolds and check below the fold for screenshots of the original status update about killing the cat and Chipotle’s responses.

www.twitter.com/ChipotleTweets

www.Facebook.com/Chipotle

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    • Marco

      First I love Chipolte. Second employees need to understand with the web there are no such thing as personal comments. Not sure I buy the hacked response from Chipolte.

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