LA Metro launches Spanish-language blog
“We have to recognize that the majority of our customers are Latino,” said Marc Littman of Metro in an LA Times article. “We want to put a Latino face on Metro so people can identify that it’s not just white bureaucrats running this agency.”
The blog will share content with Metro’s English-language blog and also offer unique content. The Twitter feed has 27 followers as of this morning. At least 61% of Metro’s bus and rail passengers are Latino, as well as 37% of the agency’s employees, Littman said.
Will New York follow LA.’s lead?
New York City’s Mass Transit Agency told Dos Lives this morning that they have no plans to offer Spanish-language Tweets or Facebook updates. The spokeswoman said the agency offers Google Translate on their website, www.MTA.info, for a variety of languages.
Click below for links to the blog and Twitter feed:
English-language LA Metro Blog (The Source): http://thesource.metro.net/
Spanish-language LA Metro Blog (El Pasajero): http://elpasajero.metro.net/
El Pasajero Twitter feed: www.Twitter.com/ElPasajero
Jazmin Ortega is leading the new Spanish-language offerings: www.Tiwtter.com/Jazmin_OrtegaTell us what you think in the comments below or on:
Dos Lives Team
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