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Summer’s Eve ‘Hail to the V’ Ads: Do these clapping hands promote more than just Vaginas?

Summer’s Eve ‘Hail to the V’ Ads: Do these clapping hands promote more than just Vaginas?

Summer’s Eve launched a new “Hail to the V” advertising campaign this week which includes three television ads targeting African Americans, Latinas and white women and some people say the ads promote racial stereotypes.

Each ad features a hand depicting a woman’s which is a vertical hand. The Black hand explains to African American women that you spend a lot of time on the hair on your head, why neglect the hair down there while showing the drawing of a cactus. The Hispanic hand starts off by saying “Aye, Aye, Aye” and then in a poor Latina accent mentions the “trashing the tacky leopard thong”. The Caucasian hand starts off by welcoming viewers with an enthusiastic “Hello from Vagina Land”.

“You can see the ‘Hail to the V’ clip of the white woman being depicted as a normal human being here, writes the Atlanta Post’s Alexis Garret Stodghill. “Something about the ‘white’ vagina, as silly as it is to watch a genital-mimicking talking hand, does not make one cringe . If ‘her’ voice were set to a high-pitched screech, said “like” a million times, and spoke obsessively about dieting, it might reflect the contrived stereotypes of white women. But it does not. The white hand is depicted positively — you know, the way an advertiser usually tries to show a potential consumer, so that she will want to buy your product. Not so for the blacks or Latinas. The creators of these ads just don’t get these women out side of banal racist tropes.”

“With virtually no representation from people of color in the management ranks of the industry, the proper filters don’t exist to create advertising that has the right balance of insight and information to credibly speak to the growing percentage of the population that is ethnic,” wrote Larry Woodward, CEO and President of Graham Stanley Advertising in an ABC Opinion piece.

“That’s why you see so many Black, Hispanic and Asian stereotypes in ads. There are very few Black, Hispanic and Asian chief creative officers to say: ‘Hell, no!’” He continues, “Make your agencies prove they have cultural competence and are representative all the way through the management ranks particularly at the sign-off levels. Or, risk alienating your target consumer or embarrassing your company with major gaffs like this one.”

Let us know what you think about these talking Vajayjays who ask for “just a little love for your vertical smile”.
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Here’s the press release announcing the campaign which was created the Richards Group.

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    Jon

    Jon Byington manages the editorial and business operations for DosLives.com. Jon is also on Google +