Lopez Tonight won’t see Tomorrow; TBS cites low ratings
His last show will be Thursday night with scheduled guests Auggie Smith and Ravene Simone.
The bottom line is the show didn’t work,” a Turner executive said Wednesday, asking not to be identified because the company’s official position was to withhold all comment on the decision. “It just wasn’t profitable,” according to an article in the NYT.
The network had hoped to create a popular two-hour block of late-night comedy. But after a strong start, Mr. O’Brien’s ratings began to fall off and Mr. Lopez’s audience fell sharply. Recently his audience has hovered around an average of 400,000 viewers a night, with just a 0.2 rating among the 18-to-49 year old viewers sought by most advertisers. Both figures were the lowest among late-night shows with the familiar desk-and-guests format, according to the New York Times.
Tonight’s scheduled guests include Jessica Alba, David Koechner and Ellie Goulding.
The New York Times article continued: More significantly, TBS executives concluded that Mr. Lopez was not generating the kind of social-media reaction that they were seeing from Mr. O’Brien’s show. They checked out sites that replay clips from late-night shows and felt Mr. Lopez did not have the presence there of other late-night cable shows, including Mr. O’Brien’s and Chelsea Handler’s on the E network, as well as the two powerhouse late-night shows on Comedy Central, “The Daily Show” and “The Colbert Report.”Tell us what you think in the comments below or on:
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