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Procter & Gamble targets Latinas with new Orgullosa Website

Procter & Gamble targets Latinas with new Orgullosa Website
Jon
  • On August 17, 2011

The consumer goods giant Procter & Gamble is launching a new website and Facebook page September 15th that targets U.S. Latinas.

The mission of the new initiative “celebrates the diverse collective beauty of Latina women. The movement encourages Latina women to promote not only our own beauty standard, but also our accomplishments as daughters of the new world,” according to the Facebook page. Participating brands include: Pantene

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    Jon

    Jon Byington manages the editorial and business operations for DosLives.com. Jon is also on Google +
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