Telemundo Outbid Unvision for 2018 and 2022 World Cup games; Univision CEO Responds
Univision has aired the World Cup games since 1978, but on Friday, Telemundo outbid Univision for the Spanish-language U.S. rights to broadcast the 2018 and 2022 World Cup games, the Wall Street Journal reported.
“We were aggressive with our bid, but it would not have been rational for us to go higher,” Univision Chief Executive Randy Falco, told the Journal. “All this says is that Comcast is serious about being a player,” he added. “They want to be in the conversation of Spanish-language television.”
FIFA also announced Friday that Telemundo will have the rights to the 2015 and 1019 Women’s World Cups and other FIFA events beginning in 2015.
The soccer governing body also awarded English-language broadcast rights to Fox.
FIFA did not disclose the amounts of the winning bids, but Sports Business Daily quoted sources as saying Fox agreed to pay $450 million to $500 million for the U.S. TV and radio rights to the events in Russia and Qatar, and that Telemundo paid about $600 million for Spanish TV rights, a Houston Chronicle article states. Fútbol de Primera Radio won the Spanish radio rights.
ESPN and Univision paid a reported $100 million and $325 million, respectively, for the 2010 and 2014 events, according to the Chronicle.
Andres Cantor, who is known for his elongated goal calls, will be Telemundo’s lead play-by-play voice, the article reported.