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Clorox Launches “Hogar + Sanito en Tres Pasitos” Campaign

Clorox Launches “Hogar + Sanito en Tres Pasitos” Campaign


It’s been a warmer winter for much of the country this year and we’re not hearing much about the flu and winter colds, but Clorox reminds us through a new campaign with the Spanish TV network Vme that germ prevention is always important.

The Spanish-langauge campaign called “Hogar + Sanito en Tres Pasitos” is simple enough that you don’t need to fluent in Spanish to understand. It features a specially commissioned song called “Hogar + Sanito en Tres Pasitos”, composed by children’s music author, Suni Paz and performed by Vme’s TuBebe host, Minerva Borjas, a Venezuelan singer. The musical video vignettes feature Minerva and the characters from the famous Spanish cartoon series, “Las Tres Mellizas Bebes.” The vignettes are airing on Vme and Clorox Latino’s Facebook page from now through March 2012

The Clorox “Hogar + Sanito en Tres Pasitos” vignettes feature Venezuelan singer, Minerva Borjas, who is already known in the parenting world thanks to her TV show TuBebe, where she offers practical tips and helpful information for current, soon-to-be and new parents.

“As a mother, I know that our children’s health is our top priority, so what a better way to teach them to stay away from the flu than by singing and miming the key prevention steps together,” said Borjas in a statement.

As part of the launch of the campaign, Minerva made a surprise appearance at an elementary school in Miami to teach children the new song and the importance of following the tres pasitos to maintain a healthy home.

The “Hogar + Sanito en Tres Pasitos” campaign will run through the end of the flu season in March. For more information and to see the vignettes, please visit the Clorox Latino Facebook page at www.facebook.com/cloroxlatino.

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