Univision & Disney in Talks to Launch 24-Hour English-language News Channel
A new 24-hour news channel for Latinos in English is in the works between Univision and Disney, the Associated Press reported.
The goal would be to begin broadcasting before the November presidential election, according to two sources who declined to go on record because they were not authorized to speak.
Univision officials have quietly acknowledged in recent years that in order to maintain and expand viewership, they also need to provide content to second- and third-generation Latinos who speak English as their first language, the AP notes.
Univision officials and ABC News spokesman Jeff Schneider declined to comment on Monday to the AP.
The 2010 census showed U.S. born Latinos made up nearly 60 percent of the growth in the nation’s Hispanic population over the last decade.
Several media companies have launched English-language websites targeting the Latino population including Fox News Latino, Huffington Post Voices, and NBC Latino recently launched a Tumblr blog. Univision launched an English-language Tumblr news blog last year. The website Voxxi officially launches this week.
Read the full AP story at www.ap.org.