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Conexión Agency Closing Its Doors at End of March

Conexión Agency Closing Its Doors at End of March

Conexión Agency will shut down at the end of March after 10 years of providing Hispanic marketing services to a variety of clients.

“The owners have decided to pursue other opportunities and adventures,” according to an email from Conexión Agency representative CJ Nance.

With offices in Los Angeles and Miami, Conexión boasted an impressive list of Fortune 500 clients including Ford Motor Company, Bank of America Corporation, ESPN Deportes, Payless ShoeSource, T.J. Maxx, Marshalls, MTV Tr3s and many others.

Gaby Alban, born and raised in Los Angeles, California, and of Mexican decent, co-founded Conexión in 2002. Alban is “passionate about sharing the traditions of her Hispanic culture with the United States’ mainstream.” In 2006 and 2007 Gaby was named to Latin Business magazine’s Latin Business 100 list.

In 2005, Conexión was inducted into Lumin Collaborative, a group of independent agencies including firms Capstrat, CRT/Tanaka, Conexión, Dix-Eaton, Padilla Speer Beardsley (PSB), Peppercom and Springboard Consulting.

Before founding Conexión, Gaby played an integral role in the growth and development of Orci Public Relations, a division of La Agencia de Orci, where she strategized, planned and consulted on the “latinization” of the CBS soap opera The Bold and the Beautiful.

Based in Conexión’s Miami office, co-founder Martín Llorens oversees the overall strategies and creative direction for Conexión’s Clients and is responsible for business development and growth, according to his company bio. Prior to co-founding Conexión, Martín was Group Account Supervisor at Orcí Public Relations, a division of La Agencia de Orcí. In 1999, Martín moved from Miami to Los Angeles to oversee and launch the Public Relations division of La Agencia de Orcí.

In August of 2007, Martín joined Univision’s top rated national morning program, Despierta America as the official fashion and image advisor and in June 2008, Martín launched his popular radio show, Hola Martín.


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    • Thanks a lot for the post.Much thanks again. Cool.