Walmart Mexico's Earthquake Tweet Sparks Online Outrage
What were they thinking?
The Tweet, from the @WalmartComMx account, was deleted soon after being posted, but not before someone took a screenshot that was posted on Univision’s Facebook wall earlier today. People sounded off in the comments section with the majority posting negative comments.
“Obvio, mala publicidad y bien tonto la persona que escribio este tweet,” wrote Maria Moreno Nossa.
German Sebastian Amezcua commented, “Trying to be clever; I said “trying”…. FAILING!”
The person responsible for the Tweet is a contractor, according to Walmart’s International Corporate Affairs Manager, Erica Jones in an email statement to Dos Lives. When asked for comment, Jones referred to a message that was posted Tuesday afternoon on the company’s Mexico Twitter account:
“We regret the lack of sensitivity in writing the previous tweet. We are taking your comments into account so as to avoid this from happening again.”
The Twitter account took the next several hours responding to upset Twitter users and apologizing to individuals for the mistake over 29 different Tweets.
If you were Walmart, what would you do?
WorldView Video: New World Record for 50-Meter-Long Taco... January 27, 2012 | Dos Lives Team
Is there a lot of “cantinfleando” happening in Mexico?Are you viajando to Mexico in the next few days???... April 25, 2009 | Daniel
Univision 2013/2014 Programming Lineup May 16, 2013 | Jon
TIPS AND STORY IDEAS
- Got a tip or story idea for the Dos Lives team? Let us know at firstname.lastname@example.org or call us at 917-512-5010.