Latino Entrepreneurs Get a 'Kickstart' to Fund Projects
Kickstarter.com is a funding platform for creative projects and Latinos are leveraging the site to help fund a variety of dreams, which range from TV shows and books to the world’s first Hispanic Gnome.
Kickstarter is governed by an all-or-nothing funding method where projects must be fully-funded or no money changes hands. The size of your project doesn’t matter, in fact, the most common projects on Kickstarter are smaller that raise $5,000 or less, according to the company.
Aram Chavez started his Kickstarter campaign last March to fund the creation of the Gnombre (Gnome + hombre), the world’s first Hispanic gnome (www.Gnombre.com). His campaign was a hit and he raised over three times his $3,500 goal.
“We’ve sold over $20,000.00 of product and counting,”Chavez said in an email interview.” We ran out of Gnombre’s and had to make more. We stopped advertising over one month ago because we couldn’t fill the orders.”
Diana Diaz successfully met her goal of $845 to print a series of memoirs about growing up on Manhattan’s Lower East Side in the 70′s and 80′s. The book “Once Around the Block: Tales from the East Side” will be ready in time for the Latino Authors Writers Conference in October. You can follow updates on her Facebook page.
Not all Kickstarter campaigns are funded. Several Latino-themed campaigns received little or no funding over the last two years, according to a review of the Kickstarter website. Some sites that did not receive sufficient funding include “The Hispanic Food Network,” and A Gun’s Life, which follows a gun in a Latino neighborhood, that effects 3 groups of people. A writers conference for Latino(a) authors and writers was also unable to secure funding.
There are several Kickstarter campaigns that are still trying to reach their goals. Updates from each campaign are below along with links to make donations:
What do you think of the current campaigns? Would you tune in?
A recent Kickstarter success is the web series EastWillyB, which secured a full season of funding (50K). The show was created to provide an alternative to the limited representations of Latinos in the mainstream media. You can see the show’s pilot and more on their website: www.eastwillyb.com.
Kickstarter currently supports projects in the categories of art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, and theater.