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Univision Rebrands Telefutura as UniMás

Univision Rebrands Telefutura as UniMás

Univision is rebranding it’s second-largest network Telefutura and its new name will be UniMas and it has a new logo all of which will debut January 7, 2013.

Those aren’t the only changes for the network, which will include new content and a marketing campaign aimed at a younger, male Latino demographic.

“UniMás will offer the new generation of Hispanic Millennial trendsetters – the Más Generation – options for bolder content,” said Cesar Conde, president, Univision Networks. “We recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available
In October, Univision announced a refreshed three-dimensional version of the company’s green, blue, red, and purple tulip logo, along with a new tag line, ‘‘The Hispanic Heartbeat of America.’’

In November, Univision unveiled a new logo for Galavision to celebrate that network’s 33d anniversary. The logo included a line clearly identifying Galavision as ‘‘A Univision Network’’ and connecting it further to the parent company.

Programming partners for UniMás include Caracol Televisión, Colombia’s number-one television broadcaster and RTI Colombia, the most successful independent production company in Colombia which produced “La Reina del Sur.” UniMás will also tap into the extensive content resources of Televisa, the leading creator and distributor of quality entertainment content in Spanish for all platforms, according to a company statement.

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Univision isn’t the only network rebranding. This fall, Telemundo announced a major rebranding effort of its own, including a new fire-red ‘‘T’’ logo that replaced its 11-year old blue ‘‘T’’ logo. The network will begin broadcasting its morning show, ‘‘Un Nuevo Dia,’’ live from Times Square on Dec. 10.


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