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New Mobile Phone Network, Mi Gente Mobile, Targets Latino Market

New Mobile Phone Network, Mi Gente Mobile, Targets Latino Market

| On 23, Apr 2013

Mi Gente Mobile, a new mobile phone network, has launched that not only targets Latinos, but according to the company, was created for Latinos.

“Out of the 732 MVNOs [Mobile Virtual Network Operator] in the world, we are the only one literally geared and fashioned toward the Latino market in the United States,” co-founder Andre Mullen told Dos Lives during a phone interview on April 19.

A mobile virtual network operator (MVNO) is a company that provides mobile phone services, but does not have its own licensed frequency. Mi Gente uses the nationwide Sprint network and select Sprint Android devices.

During the past three years, the share of Latino adults owning a cellphone increased from 76% in 2009 to 86% in 2012. Today, the share of Hispanics who own a cellphone is no different than the share of white adults who do so (84%) or the share of black adults who do so (90%), according to a March 2013 Pew report on Latinos and technology adoption.

Mi Gente Mobile Coverage Map

Mi Gente Mobile Coverage Map


Mi Gente international calling rates start at $.02 per minute and there are no monthly fees.

“This is really a great feature for our demo,” Mullen said.

Customers of major carriers spend about 3.4 times as much money on their service as MVNO customers, according to Wikipedia.

The Hempstead, New York-based Mi Gente is already planning technology-related improvements and expects to make additional announcements over the next several months, Mullen said.

Current phones start at $100 for the Huawei Express M650 and go up to $614 for the Samsung Galaxy S III 32GB available in white or blue.

Mi Gente Mobile Phones

Phones listed on the Mi Gente Mobile website 4/23/13

Among Latino adults, half (49%) say they own a smartphone, according to the Pew study. Overall, smartphone ownership rates are similar to those of whites (46%) and blacks (50%). The study found younger Latinos are more likely to own a smartphone than older Latinos are. Two-thirds (66%) of Latinos ages 18 to 29 own a smartphone, compared with 51% of those ages 30 to 49, 35% of those ages 50 to 64, and 14% of those ages 65 and older.

Mi Gente Mobile also supports various charities and will launch a recycling program, which will offer customers the chance to add the funds they receive from their old device towards their monthly bill or make a donation to one of the organizations listed on the company’s website.

To learn more, visit the Mi Gente website

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