Discovery U.S. Hispanic Networks Announce New Programming at Upfront
Jon | On 15, May 2013
Discovery U.S. Hispanic unveiled its 2013-2014 Upfront slate Tuesday highlighting new and returning series that set the brand apart within the adrenaline and wild discovery genres. Discovery en Familia will focus on health and parenting content as well as building thematic nights to support the network’s key genres.
Discovery U.S. Hispanic enters this year’s Upfront season with strong and consistent ratings performance. The flagship network, Discovery en Español, grew +18% (vs 2011)
“Our U.S. Hispanic networks offer the best of Discovery, which resonates well with the Spanish-language Hispanic community and allows us to continue to grow across all major demos of this key demographic,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic’s networks, in a company statement. “Based on our proven success, we are strengthening our programming slate with new series based on our viewers’ well-known passions and preferences, along with returning favorites that support our traditional quality content.”
This year, the network obtained its fifth consecutive quarter with year-over-year growth and remains maintains its title as the 2nd highest-rated Hispanic pay TV channel among its core targets of Hispanic and Men 18-49, a position it has held for over four years.
Discovery en Español highlighted new series such as the adrenaline stories portrayed in Bear Grylls: escapando del infierno (Bear Grylls: Escape from Hell) and real life drama shows such as Prohibido (Forbidden) and La verdad increíble (The Unbelievable Truth). Focusing on soccer, one of Discovery en Español’s viewers’ passion points, the network introduced shows which include Armando el Mundial (Building the World Cup) and the second season of its original production,Acceso Exclusivo: Los Tuzos del Pachuca. To address another of its audience key passion points, the network also announced the launch of a new genre, VROOM, with programs targeting car-lovers such as El dúo mecánico (Fast N’ Loud) and Aventura 4×4 T2 (One Car Too Far S2). To continue with the tradition of offering shows that set the Discovery en Español brand apart, the channel will offer outstanding documentaries based on wild life such as Mundo Profundo (Underworld) and África, as well as original productions currently in development such as docu-reality series El Rey del Low Rider and Texas Chrome.
Discovery Familia obtained record-setting performance results growing 144% versus 1Q12 among Hispanic Persons 18-49 during prime time 7-11pm. The network also increased its viewership 100% among its core target of Hispanic Women 18-49 during prime time 7-11pm.
Positioned among the top Hispanic cable nets reaching W18-49, Discovery Familia is enhancing its health content offering with new shows such as Limpieza obsesiva (Obsessive Compulsive Cleaners), Comida curativa (Food Hospital) and daily one-minute health tips by talent host Dr. Selene Velasco, as well as its parenting programming with new series such as Jo Frost al rescate (Family SOS with Jo Frost) and Embarazo secreto T2 (Secretly Pregnant S2). The network also introduced key thematic nights to support crucial genres such as beauty and the home, where the network will premiere series such as La bella y la bestia (Beauty and the Beast) and Locos por la casa (Mad About the House). Finally, as the leading Hispanic network among kids 2 to 5, the children’s programming block will offer new outstanding shows such as Matemonstruos (Monster Math Squad) and returning successful titles such as Rob el robot T2 (Rob the Robot S2).Tell us what you think in the comments below or on:
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