CNET Español Launches; Hires a Dozen Bilingual Editors to Staff Site
Jon | On 19, Sep 2013
CNET Launches in Español.
CNET en Espanol launched Thursday and will provide a mix of original features, news, reviews, explanatory videos and more in Spanish, as well as existing CNET articles adapted for Spanish speakers.
A dozen bilingual editors have been hired to staff the new site including Vanessa Hand Orellana from Univision San Francisco as on-camera talent. Lindsey Turrentine, CNET’s global Editor in Chief of Reviews, has appointed Gabriel Sama, a 20-year journalism veteran, to the position of Editor of CNET en Espanol.
“For years, readers have asked us to consider creating content in their native language, but we didn’t want to simply translate existing CNET content,” Turrentine said. “CNET en Espanol will build on all the great things CNET is known for – in-depth, unbiased reviews, comprehensive news coverage, helpful How-To videos and more – while cultivating its own, authentic voice under Gabriel’s leadership.”
CNET en Espanol will offer a custom experience built for mobile devices. Content will also be available on the CNET en Espanol Android and iOS mobile apps, as well as promoted and distributed across CNET’s network of partners, including AOL, Panasonic Viera HDTVs, Roku, Samsung Smart TVs, Xbox, YouTube and others.
Latin World Entertainment – which was cofounded by Luis Balaguer and Sofia Vergara – is working hand-in-hand with CNET on sales, distribution and marketing efforts, along with talent acquisition.T-Mobile USA, Inc. has signed on as a year-long charter sponsor.
CNET attracts nearly five times as many unique visitors as its closest competitor in the United States, where an estimated 50 million people speak Spanish. Hispanic Americans currently make up an estimated 13 percent of CNET’s domestic traffic, according to comScore’s August 2013 Multiplatform report.
The launch of CNET en Espanol reflects CNET’s continued expansion into key verticals. Earlier this month, CNET launched CNET Smart Appliances, offering comprehensive reviews of connected household appliances. CNET also recently introduced the XCAR long-form video program as part of its expanding car-tech content.
CNET and CNET en Espanol are properties of CBS Interactive.Tell us what you think in the comments below or on:
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