Texas Joe “The Legal Mexican” a Cincinnati Area Food Truck Causes Controversy over Name
Jon | On 20, Oct 2013
Texas Joe “The Legal Mexican,” a food truck and catering business in Cincinnati is being accused by a local Hispanic organization of fostering hate because of its name.
Hispanic Chamber Cincinnati USA, has asked truck owner Joseph Garcia to change the tagline of his business, but so far Garcia has declined the request.
Alfonso Cornejo, president of the Hispanic Chamber Cincinnati USA told DosLives.com that the tagline is insulting to the members of his organization.
“We want him to be a successful business without using the insulting tag line” Cornejo told DosLives.com in an email.
Joseph Garcia did not respond to a request for comment on this story.
Garcia’s menu is called the “Legal Menu” and his website bills his tacos as “not a better taco north of the border.”
A recent KCPO article highlighting local eateries said the following regarding the company name, “Realizing the potential for controversy, Garcia said he did not choose the name to be flippant, but to poke fun at his own story.” The same article referred to Garcia as a third generation Mexican-American.
Meanwhile, the Hispanic Cincinnati Chamber USA, whose mission is to promote the creation as well as the continued growth of Hispanic/Latino business in the Cincinnati TriState area, disagrees with Garcia and has asked him to cut the tagline.
Latinos make up about 16 percent of the population in the U.S., according to 2010 U.S. Census data. In Greater Cincinnati, about 2.6 percent of the population is Latino and about 55 to 65 percent of the Cincinnati Tri-State’s Latino population has roots in Mexico.
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