Image Image Image Image Image Image Image Image Image Image
Scroll to top



Texas Joe “The Legal Mexican” a Cincinnati Area Food Truck Causes Controversy over Name

Texas Joe “The Legal Mexican” a Cincinnati Area Food Truck Causes Controversy over Name

| On 20, Oct 2013

Texas Joe “The Legal Mexican,” a food truck and catering business in Cincinnati is being accused by a local Hispanic organization of fostering hate because of its name.

Hispanic Chamber Cincinnati USA, has asked truck owner Joseph Garcia to change the tagline of his business, but so far Garcia has declined the request.

Alfonso Cornejo, president of the Hispanic Chamber Cincinnati USA told that the tagline is insulting to the members of his organization.

“We want him to be a successful business without using the insulting tag line” Cornejo told in an email.

Joseph Garcia did not respond to a request for comment on this story.

Garcia’s menu is called the “Legal Menu” and his website bills his tacos as “not a better taco north of the border.”

Texas Joe the Legal Mexican Truck

Joseph Garcia stands in front of the Truck in this photo uploaded to the company’s Facebook page on May 10, 2013.

A recent KCPO article highlighting local eateries said the following regarding the company name, “Realizing the potential for controversy, Garcia said he did not choose the name to be flippant, but to poke fun at his own story.” The same article referred to Garcia as a third generation Mexican-American.

Meanwhile, the Hispanic Cincinnati Chamber USA, whose mission is to promote the creation as well as the continued growth of Hispanic/Latino business in the Cincinnati TriState area, disagrees with Garcia and has asked him to cut the tagline.

Latinos make up about 16 percent of the population in the U.S., according to 2010 U.S. Census data. In Greater Cincinnati, about 2.6 percent of the population is Latino and about 55 to 65 percent of the Cincinnati Tri-State’s Latino population has roots in Mexico.

What do you think? Should the tagline stay or should it go? Ways to share your comments are below:


Tell us what you think in the comments below or on:
  • Instagram @DosLives
  • Twitter @DosLives
  • The following two tabs change content below.


    Jon Byington manages the editorial and business operations for Jon is also on Google +
    • Marissa G. Jeffries

      I do not think the owner of the food truck “Texas Joe” meant any offense to anyone but used the tag-line as a sense of humor to the whole Food Truck Idea. I take it as Texas Joe has been legal since 1966, not at that he is poking at non-legal Mexicans. Alfonso Cornejo why do you find this insulting to the members or your organization? Are you not for Latinos trying to make buck in this economy but instead harrassing at the opportunity? I am Mexian American or Chicana and I say for those who agree with Cornejo ” If you don’t like it, you can lump it ”
      Marissa G Jeffries

    • doslives

      Thanks for your comments, Marissa! What do others think? Sound off below in the comments or on social media.

    • Really informative article.Thanks Again. Great.

    • Wow, great blog.Much thanks again. Really Great.