Amtrak Launches MyBlackJourney.com and Latino, LGBT Sites
Jon | On 17, Nov 2013
Earlier this month, Amtrak launched three microsites targeting multicultural travelers – DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.
The Amtrak release states that “While Amtrak’s main website, Amtrak.com, is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.”
It looks like the rotation of bloggers may have stopped. A review of all three website shows that the website blogs, each with three blogs posts, have not been updated since mid-October, despite the official announcement by Amtrak on November 5 of the website launches.
Joe Saunders, from the website BizPackReview wrote “What’s next, “colored only” cars?” in reaction to the announcement.
“Diversity begins with respect, said Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com in a company statement. Respect for the community, for culture and, of course, for you.” This site was developed in Spanish and provides culturally relevant information about train travel.
RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.
“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”
Amtrak received $1.3 billion in government funding for 2013, according to cnsnews.com.
What do you think about the three microsites?Tell us what you think in the comments below or on:
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