JeffreyGroup to Focus on Latin America; Spin Off US Hispanic Practice
Jon | On 16, Dec 2013
JeffreyGroup will spin off its US Hispanic operations in January with the launch of a full-service advertising and communications agency.
“JeffreyGroup will be focused 100% on Latin America, which is essentially where we were for the first 11 years of our 20-year existence,” Jeffrey Sharlach, chairman and CEO of JeffreyGroup told PRWEEK.
The company’s new name and specific objectives will be shared at launch. Both firms will be a part of Intercom Americas, the parent of JeffreyGroup.
Mike Valdés-Fauli, who will be CEO of the new agency and oversee all of the US Hispanic and Latin American clients, according to the Holmes Report. In January, Teresa Rice will take over responsibility for the Latin American side of the business.
Agency operations in Latin America, including the firm’s wholly owned offices in Mexico City, São Paulo, Rio de Janeiro, and Buenos Aires, won’t be affected, nor will JeffreyGroup Latin America teams in the Miami and New York offices.
Clients served by JeffreyGroup in Latin America include Amazon, American Airlines, Bayer, Facebook, Hilton, Johnson & Johnson, MasterCard, Mead Johnson, Nestlé, Spotify and Xerox.
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