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P-Rod (Paul Rodriguez) Newest Cricket Brand Amassador

P-Rod (Paul Rodriguez) Newest Cricket Brand Amassador

| On 20, Jun 2014

P-Rod (Paul Rodriguez, on Twitter: @prod84), one of the top Street League pros and record holder for medaling gold in the street category at X Games, has been named Cricket’s newest brand ambassador.

Rodriguez will work with Cricket at each of the upcoming Street League Skateboarding tour stops in Chicago and Los Angeles – leading up to the SLS Nike SB Super Crown Championship in Newark, NJ – to share all the excitement and smiles associated with skateboarding. P-Rod will make appearances at Cricket Wireless stores and local skate parks, as well as personally skate with kids from the local communities in each city.

P-Rod was one of a few skateboarders to form the Nike SB team, and later, Paul was the first skateboarder to be endorsed as an official Nike Athlete, as well as the first Mexican American to earn a signature shoe for Nike, according to his website.

“Skateboarding is a community,” said Rodriguez. “Street League, Cricket Wireless and I are a natural fit, and to have the support of Cricket as we continue to raise the visibility of skateboarding is amazing. I am excited to be partnering with them and have their support as we continue to push skateboarding to the next level.”


Son of famous comedian and actor Paul Rodriguez, Paul bought his first skateboard at the age of 12. When he’s not skateboarding, Paul enjoys studying the lives of influential individuals, including his favorites such as Alexander the Great and Bruce Lee.


Cricket Wireless also announced it’s the exclusive wireless partner of the 2014 Street League Skateboarding season (SLS), the most prestigious professional competitive series bringing the sport’s best street skateboarding to a worldwide fan base. The 2014 SLS season includes nationwide stops and a live telecast on FOX Sports 1.


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