Pin itThe NBA has announced a new season-long campaign targeting Hispanics on both Spanish and English-language media. As I was taking a look at the new Spanish-language section of the NBA Web site (www.nba/enebea.com), I noticed they are connecting with Latinos on several social networking sites including QuePasa, Facebook and MySpace. I was curious. Where [...]
Pin itThe latest attempt for Wal-Mart to cash in on Latinos is the Más Club, which opened in Houston on Thursday, which targets recent immigrants who miss those familiar foods of home — in American-style bulk sizes. The Sam’s Club spinoff is part of a broader effort by the retailer to target the nation’s fast-growing [...]
Pin itEnjoy a few paragraphs from Ruben Navarrette’s San Diego Union column and after reading it, check out a recent FOX News interview with Ann Coulter. After you’ve got both sides, please let us know your side of the debate. If you think it’s embarrassing for an African-American to have to identify himself to the [...]
Pin itThroughout this week, NBC Nightly News with Brian Williams will take a look at issues facing Hispanic Americans in a new series, “We The People.” The series will include reports on efforts to capitalize on the rapid growth of the Hispanic population, health issues among the Hispanic community, challenges surrounding education, and the struggle [...]